Every day more and more companies are going for new ways of creating relevant connections with their customers. Among these innovative techniques, the increasingly popular olfactory marketing is one to be highlighted. Belonging…

When it comes to keeping healthy and strong hair, knowing how to choose a shampoo that fulfils the needs of our hair is a key factor. Although the main use of shampoo is,…

Few products can transform a home so much as an air freshener. These items, to which the consumer only demanded a fresh and clean aroma in the past, have become essential elements when…

There are no fragrances more suitable for hot summer days than those capable of taking us to shores of heady sea breezes. Although the citric and sparkling chords of lemon or bergamot are…

When deciding among items whose fragrances accompany us in our day-to-day life, personal hygiene products, perfumes and cosmetics such as gels, shampoos and lotions, often come to our minds Despite their relevance, these…

Bergamot (Citrus Bergamia) is an aromatic citrus fruit whose appearance resembles a small pear. The tree from which it comes has been grown in Calabria since before the 16th century. Despite being originally…

Ylang-ylang is a tree closely linked to the world of fragrances. The essential oil resulting from the distilling of its characteristic yellow flowers brings sweet notes with a unique oriental touch to the…

Illicium verum, commonly known as star anise, star aniseed or badian, is a tree native to Vietnam and southwest China which is extensively used in the manufacture of many fragrances and scents. The…