It is an isomer of pinenes (alpha-pinene and beta-pinene) and limonene. Although it shares the same molecular formula (C₁₀H₁₆) with these aromatic chemicals, the arrangement of its molecular structure gives it distinct organoleptic properties and makes it the only member of the group that occurs as a crystalline solid at room temperature, with a melting point of around 48–52 °C.

Its name derives from the Latin camphora, reflecting its close relationship with camphor, a semi-solid, crystalline aromatic compound that can be produced on an industrial scale through the oxidation of camphene itself.

In nature, it contributes to the classic scent of damp pine needles that can be perceived when walking through dense coniferous forests in the early morning.

Camphene Production Methods

Although camphene can be obtained by extraction from the essential oils that contain it, its concentration in these oils is generally low, making this method unviable for meeting the high levels of industrial demand.

For this reason, camphene is currently produced mainly through the catalytic isomerization of α-pinene, a monoterpene that is abundant in turpentine, a 100% renewable raw material obtained from pine resin.

This process is an excellent example of green chemistry, making use of a sustainable forestry resource without relying on petrochemical sources.

A Brief History of Camphene

The history of camphene is closely linked to the search for alternatives to whale oil as a fuel for domestic lighting.

In the 1830s, camphine lamps began to gain popularity. These oil lamps predated kerosene lamps and were designed to burn rectified turpentine.

In the English-speaking world, this fuel was also marketed under the name camphene, a term that is now used for camphene in English and derives from the Latin camphora.

The widespread use of turpentine and its derivatives prompted 19th-century chemists to study its composition in depth. It was in this context that Marcellin Berthelot eventually isolated, characterized and formally named camphene as the pure molecule known today.

Berthelot was also the scientist who demonstrated in 1870 that authentic camphor could be obtained from camphene. This discovery represented a major advance in organic chemistry and paved the way for the subsequent development of methods to produce this valuable compound without the need to import the expensive natural variety extracted from the Asian tree Cinnamomum camphora.

Camphene Applications in Modern Industry

Today, due to its olfactory profile, camphene is used directly in perfumery to provide pine-needle nuances and as a flavouring agent in the food industry.

It is also highly relevant to industry as a raw material, serving as an intermediate in the industrial synthesis of borneol, isoborneol, isobornyl acetate and camphor itself.

Another application of camphene is the production of 100% renewable synthetic terpene resins, which can replace petrochemical derivatives in coatings, varnishes and adhesives.

In the medical field, camphene is used as an adjunct in treatments for urolithiasis (the elimination of kidney stones) $1$, while numerous studies have investigated its potential pharmacological applications. These include research into its potential hypolipidemic effect $2$, anti-inflammatory activity $3$, antioxidant activity $4$ and expectorant properties $5$.

Why Choose Our Camphene?

At DMG, we guarantee that our camphene is produced through a solvent-free manufacturing process using turpentine derived from pine resin.

From this 100% renewable raw material, we manufacture the levo-camphene isomer. Thanks to our quality management system, we ensure compliance with our product specifications, including olfactory consistency from batch to batch.

We offer a wide range of grades suitable for applications including perfumery, cosmetics, air care and food flavourings.

Our camphene also complies with the European REACH Regulation, ensuring full regulatory traceability and an up-to-date Safety Data Sheet (SDS). We also provide the documentation and IFRA certification required to ensure efficient and safe formulation for perfumery, cosmetics and personal care applications.

Interested in working with our camphene or would you like more information? Contact us with no obligation.

La entrada Camphene: Properties, History and Applications se publicó primero en DMG.

With its intense herbal and balsamic aroma, complemented by fresh, cooling notes, borneol is highly valued in the fragrance, cosmetics and personal care industries.

At room temperature, borneol appears as an opaque, white crystalline solid with a slightly cool feel to the touch. These organoleptic characteristics are reflected in its Chinese name, bingpian, which literally translates as “ice (冰, bīng) flakes (片, piàn).”

Methods of Obtaining Borneol

Historically, borneol was obtained from the naturally crystallized resin found in the fissures of the Dryobalanops aromatica tree.

Although it can still be isolated from essential oils containing naturally occurring borneol, today it is more commonly produced by chemical synthesis. This process typically also yields varying amounts of isoborneol (CAS 124-76-5), a stereoisomer of borneol with its own commercial applications, which we will discuss later as it is also one of our manufactured products.

A Brief History of Borneol

Native to the island of Borneo, from which it takes its name, borneol was traditionally used by Malay communities in spiritual and funerary rituals.

Valued more highly than gold, it became an important commodity in ancient maritime trade. Historical records indicate that it was already being exported to China during the Han Dynasty (206 BC–220 AD).

Since then, its use has become firmly established, particularly within Traditional Chinese Medicine (TCM), where it has long been employed for conditions affecting the nervous system, respiratory tract and cardiovascular health, among many other applications.

Its significance was such that Li Shizhen devoted a section to borneol in the Bencao Gangmu (1596), one of the most influential encyclopaedic works on Chinese medicine and botany.

Its historical medicinal use extends well beyond China and can also be found in traditional medical systems such as Ayurveda, originating in the Indian subcontinent.

Borneol Applications in Modern Industry

Today, borneol is an exceptionally versatile ingredient whose distinctive organoleptic profile makes it valuable across a wide range of industries:

• Food: Used as a flavouring agent in products such as beverages, ice cream and chewing gum.
• Cosmetics: Widely appreciated in skincare products for its cooling sensation and pleasant fragrance.
• Perfumery: Frequently incorporated into fragrance compositions to provide fresh, herbal top notes.

In addition, scientific research continues to support many of the properties traditionally attributed to borneol, including anti-inflammatory (1), analgesic (2), antibacterial (3) and neuroprotective(4) effects.

Why Choose Our Borneol?

In the global market for aromatic ingredients, consistency and purity are essential for successful formulations.

At Destilerías Muñoz Gálvez, we are committed to supplying raw materials that meet the highest quality standards while adapting to the technical requirements of each customer and application.

As part of this commitment, we offer borneol in a range of grades, produced by chemical synthesis from pure gum turpentine (CAS 8006-64-2).

Our extensive expertise in borneol manufacturing has made us one of Europe’s leading producers of this ingredient and the Lead Registrant for its REACH registration.

If you are interested in working with our borneol or would like further information, please do not hesitate to contact us.

La entrada Borneol: Properties, History and Applications se publicó primero en DMG.

Today, vetiver, native to India, is also cultivated in countries like Haiti, Indonesia, and Brazil.

Its name comes from the Tamil word vettiveru, meaning “dug-up roots.” These roots grow vertically and can reach up to five meters in length, making them ideal for stabilizing slopes and controlling soil erosion.

It is from these roots and rhizomes that vetiver essential oil is typically extracted through steam distillation. Its green, woody scent with moist, earthy undertones is present in a significant percentage of Western perfumes.

Through fractional distillation of this oil, Vetiverol, a 100% natural sesquiterpene alcohol concentrate, is obtained. This, in turn, produces the highly sought-after Vetiveryl Acetate, a key component in high-end perfumery. It offers a softer, sweeter fragrance compared to the original oil and is widely used as a fixative.

A Brief History of Vetiver

Known throughout much of India as “khus,” vetiver has been used for thousands of years in Ayurvedic medicine to treat digestive issues and reduce fatigue, among other things.

One traditional way to consume vetiver is through a drink called Khus Sharbat, which is now sold as a popular refreshment.

A unique use of this plant that still persists in its native land is the creation of roofs and blinds made from its dried roots. When sprayed with water, these cool and scent the homes where they are installed.

Uses and Properties of Vetiver Essential Oil

Vetiver essential oil has gained popularity in a wide range of applications beyond perfumery and cosmetics. Its key uses and properties include:

• Multiple studies show that this oil has antibacterial [1], antiparasitic [2], antifungal [3], and antioxidant properties [4].
• It’s an essential ingredient in traditional drinks like the aforementioned Khus Sharbat. It’s also used as a flavoring in yogurts, ice creams, and milkshakes.
• Widely used in aromatherapy, vetiver essential oil is attributed with calming properties.

At Destilerías Muñoz Gálvez, we create fragrances with vetiver essential oil for a variety of applications, transforming its olfactory notes and impressive fixative power into indispensable elements of countless aromatic compositions.

Would you like your product to benefit from the unique properties of vetiver essential oil? Contact us and we’ll provide you with personalized advice, no obligation.

La entrada Vetiver Essential Oil: Benefits, Properties, and Uses You Might Not Know About se publicó primero en DMG.

Unlike other citrus fruits, such as orange and lemon, its origin and use do not date back thousands of years.

It was discovered in Barbados in 1750. It was named by Reverend Griffith Hughes as “the forbidden fruit,” alluding to the fruit responsible for the expulsion of Adam and Eve from the Garden of Eden. Today, grapefruit is considered a natural hybrid between the sweet orange (Citrus x sinensis) and the Chinese pomelo (Citrus maxima).

Its essential oil, like most citrus oils, is generally extracted through cold pressing of its peel. This mechanical process is carried out at room temperature and does not use solvents, which helps preserve the natural properties of the oil. During pressing, the grapefruit peels are compressed, expelling the essential oil they contain.

One of the most valued components of grapefruit essential oil is nootkatone. Although it usually constitutes less than 0.5% of its composition, is sufficient to be responsible for many of the olfactory notes of this oil.

The presence of grapefruit in aromatic compositions imparts a characteristic citrus freshness with bitter undertones, presenting nuances that vary significantly depending on whether the essential oil comes from the white grapefruit variety, with a more acidic and penetrating profile, or the pink variety, which is sweeter and fruitier.

Grapefruit essential oil is often used to complement the notes of bergamot in the top of a wide variety of perfumes. Its versatility allows it to blend perfectly with spicy notes such as clove and floral notes such as ylang-ylang and rose.

USES AND PROPERTIES OF GRAPEFRUIT ESSENTIAL OIL

In addition to its use in the creation of fragrances and food aromas, grapefruit essential oil possesses certain properties that make it suitable for application in a wide variety of products. Among these, we can find:

• Promising antimicrobial properties for preventing and treating acne [1] [2].
• Appetite-reducing effects: Some studies suggest that the scent of grapefruit essential oil can reduce appetite [3], making it a fantastic ally for weight loss when combined with a physical exercise routine and a healthy diet.
• D-Limonene, which constitutes more than 90% of the composition of this essential oil, has been shown in multiple studies to possess anti-inflammatory [4], antioxidant [5], and anxiolytic properties [6].

At DMG, we develop customized fragrances for a wide range of products such as fabric softeners, scented candles, hair care items, and much more. Our commitment is to provide unique olfactory solutions that stand out in the market.

Do you want your product to feature the characteristic freshness of grapefruit? Contact us with no obligation and discover how we can help you incorporate this incredible essential oil into your products.

La entrada GRAPEFRUIT ESSENTIAL OIL: FRAGRANCE AND PROPERTIES se publicó primero en DMG.

Though much of its current fame stems from its diverse culinary uses, ginger’s applications extend far beyond, increasingly valued in sectors such as perfumery and ambiance, thanks to the olfactive properties offered by its essential oil.

Originating from southern China and India, ginger cultivation has expanded over time to a multitude of countries, including the Netherlands, Peru, and Nigeria.

In its natural habitat, ginger can reach heights of up to 2 meters, thriving mostly in semi-shaded areas with warm temperatures and light rainfall.

The most prized part of this plant is its underground stem or rhizome, from which its essential oil can be extracted through various methods, with one of the most common being steam distillation.

The scent of ginger essential oil is fresh, featuring spicy nuances that blend harmoniously with citrus and floral fragrances.

A BRIEF HISTORY OF GINGER

The rhizome of ginger has been used for thousands of years in traditional Chinese medicine and Ayurveda. It’s interesting to note how contemporary medical research seems to corroborate that ginger indeed possesses many of the beneficial properties attributed to it in the past[1][2]. Ginger also stands as one of the earliest spices imported from Asia, finding use among the ancient Greeks and Romans.

In medieval Europe, ginger was primarily employed as a culinary ingredient, giving rise to delights such as gingerbread cookies.

For several centuries, this spice, like many others from the East, would maintain an exorbitant price. In 14th century England, a pound of ginger could cost as much as a sheep.

USES OF GINGER ESSENTIAL OIL

Today, ginger essential oil finds use in a wide array of industries, including pharmacy, perfumery, cosmetics, ambiance and food.

Medicinally, ginger essential oil is known for its antiemetic, anti-inflammatory and antibacterial properties, among others.

Its essential oil is also utilized to breathe life into exotic and distinctive scents, boasting fresh olfactive notes that blend seamlessly with citruses like yuzu or bergamot.

Would you like to incorporate ginger essential oil into your product or project? Feel free to contact us through any of the available means provided in this link.

La entrada Ginger essential oil: history, properties and uses se publicó primero en DMG.

Belonging to the Myrtaceae family, like the eucalyptus, this evergreen tree is capable of reaching 7 meters in height. It usually grows in humid areas near rivers, streams or lakes, usually becoming the predominant tree in the environments in which it prevails.

Its essential oil is one of the most popular globally, being used in a wide range of products that range from cosmetics for skin care to cleaning items.

It is usually obtained by steam distillation of its leaves, and its smell is aromatic and camphorous, with a penetrating freshness. Its main active component is terpinen-4-ol, which can represent up to 40% of this oil.

BRIEF HISTORY OF THE TEA TREE

The Australian Aboriginal Bundjalung people were possibly the first to take advantage of the qualities of the tea tree thousands of years ago. According to its oral tradition, its leaves have powerful healing properties, turning the lakes in which they naturally fall into sacred places where they performed ceremonies and even gave birth.

Its use in different home remedies was common in their culture. They used the leaves of this tree in ointments with which to heal wounds, crushing them to later boil them in water and inhale their vapours with the aim of treating fevers, coughs and colds.

The origin of its common name – tea tree – was first used when Captain James Cook and his crew discovered that they could boil the leaves of Melaleuca alternifolia to prepare an aromatic tea.

The 1920s would have to come for Arthur Penfold to begin experimenting with the extraction of essential oil from the leaves of Melaleuca alternifolia, documenting its antimicrobial activity for the first time in history, thus turning it into a natural antiseptic of international fame.

Years after Penfold’s research was published, tea tree oil became part of the first aid kit of Australian soldiers during World War II.

CURRENT USES OF TEA TREE ESSENTIAL OIL

Tea tree essential oil has, among others, antiseptic, antifungal and antiparasitic properties.

In addition to being widely recognized in aromatherapy, tea tree essential oil is especially popular in:

• Products intended for home cleaning.
• Acne treatments.
• Commercial soaps and shampoos.

A study published by the journal Parasitology Research seems to show that tea tree essential oil is more effective than nerolidol in eliminating head lice (Pediculus capitis), both in its nymph and adult stages.

At Destilerías Muñoz Gálvez we develop fragrances with Melaleuca alternifolia essential oil intended for all types of applications, turning its multiple properties into an essential part of countless aromatic compositions.

Would you like your product to have the freshness of tea tree essential oil? Please, contact us without obligation.

La entrada Tea tree essential oil: history, properties and uses se publicó primero en DMG.

The olfactory accords of oud can vary greatly depending on its origin and quality, although they usually present woody smells with sensual animal nuances and a sweet, warm undertone with subtle earthy traits.

Oud is extracted from trees of the Aquilaria genus, of which there are dozens of species, some of which can reach forty meters in height.

They are found naturally in the Southeast Asia area, India and Bangladesh. Among the main exporters of agarwood are Cambodia, Vietnam and Indonesia, which can sell a kilo of top quality agarwood for more than €50,000.

The high price of this raw material is mainly due to its scarcity, since Aquilaria wood itself is practically odourless.

Only when these trees are infected by the fungus Phialophora parasitica do they begin to secrete a resin which is responsible for darkening the heartwood of the wood and producing that exquisite aroma, so appreciated by perfumers around the world.

Because the percentage of naturally infected Aquilaria trees is very low, artificial induction of this infection is commonly practiced.  Another variable that influences the quality of the oud to be always considered is that it is extracted from trees who are at least 25 years old.

Its essential oil can be extracted from this wood using methods such as steam distillation, although it is also common, especially in Arab countries, to burn oud fragments so that they give off their characteristic aroma.

BRIEF HISTORY OF OUD

Despite its popularity in the Middle East, the history of the oud begins in Asia, already appearing referenced in Sanskrit texts dating back to the 14th century BC.

In the year 65 BC, Dioscorides described in his book De Materia Medica various medicinal properties of oud and its use as incense.

Writings have also been found in China dating back to the 3rd century AD. about the collection of this matter. These records confirm that, at that time, it was already known that making cuts in an Aquilaria tree could cause, a few years later, the darkening of the internal wood of the tree and the production of agarwood.

Oud would later reach Japan and the Middle East, becoming completely rooted in the culture of countries like Saudi Arabia, where it is as representative of their perfumery as incense, myrrh and musk.

As the use of Oud spread across Europe, French royalty also adopted the use of this exotic fragrance. Louis XIV of France, nicknamed the Sun King, loved this scent so much that he insisted on scenting his clothes with a mixture that included oud, nutmeg, cloves, and rosewater.

CURRENT USES OF AGARWOOD

Today, oud essence has become an extremely popular raw material in the production of fragrances and can be found in a wide variety of sectors.

It is used in a large number of fine perfumery compositions, giving oriental notes to these exotic creations, which combine perfectly with flowers such as rose and jasmine and are capable of remaining on the skin for hours.

It is also increasingly common to find oud notes in essences made for ambience that seek to differentiate themselves and offer an air of sophistication.

In order to supply the market demand by offering competitive prices and without falling into overexploitation of these trees, it is common to replicate the smell of oud through the use of natural ingredients and synthetic alternatives.

Synthetic molecules not only make it possible to lower manufacturing costs and offer a more sustainable alternative, but they also make it easier to replicate the smell, thus allowing it to not vary between manufactures.

At Destilerías Muñoz Gálvez we develop fragrances with oud essence for all types of applications, turning its oriental notes into the protagonists of unique aromatic compositions.

Would you like your product to have the depth that only oud can provide? Please, feel free to contact us without obligation.

La entrada Oud: revealing the mysteries of agarwood se publicó primero en DMG.

This popular classic aroma, far from going out of style, continues to gain strength. The reason is simple: we love it.

A study conducted by Current Biology Journal last year seems to indicate that the smell of vanilla is among the favourites around the world, regardless of the cultural background of the person surveyed.

Vanilla-scented ice cream is also the second favourite ice cream flavour globally, only surpassed by chocolate ice cream. A study carried out in the United States reveals that vanilla ice creams are the best sellers in almost half of the states in the country.

As a curious fact, it is worth mentioning that Thomas Jefferson, third president of the United States, discovered vanilla ice cream in the 1780s while living in Paris. He liked them so much that he wrote the first known recipe for vanilla ice cream recorded by an American and, upon his return, helped popularize this product in his country.

The enormous success of vanilla presents only one problem: it is the second most expensive spice, after saffron. Its high price is largely due to its complicated cultivation and laborious harvesting.

BRIEF HISTORY OF VANILLA

Vanilla is obtained from the fruits of Vanilla Planifolia. These fruits are found inside a pod, whose diminutive in Spanish gives rise to its name, vanilla.

Native to South and Central America, the Totonac civilization is believed to have cultivated the vanilla orchid in the tropical areas of Mexico and Latin America for more than nine hundred years.

For the Totonacs, the origin of this flower that they considered sacred is explained by the legend of Xanath, a beautiful woman from a wealthy family who had the bad luck to be the object of desire of a capricious god.

Xanath, in love with a poor young man, decided to ignore the god, who furiously punished her by turning her into white flowers with an exquisite aroma: vanilla.

When the Aztecs conquered the Totonac people, they incorporated the use of vanilla into their culture, being the first to use vanilla and cocoa together in their cuisine. They called this mixture xocolatl.

Later, vanilla was so appreciated by the Spanish conquistadors that they brought it to Europe, along with cocoa, as a highly valued spice.

These plants were exported for cultivation to areas with similar climates but, for years, they were unable to bear fruit since, in those areas, there were no suitable insects to pollinate vanilla flowers. As if that were not enough, these flowers open for less than twenty-four hours, dying and falling to the ground if they have not been pollinated in that period of time.

It would be in 1841 when Edmond Albius, a 12-year-old slave, discovered on the island of Reunion how to pollinate vanilla flowers manually.

To this day, crops of this plant continue to be pollinated for the most part manually and, for a time, the small island where this pollination method was discovered was the largest supplier of vanilla in the world. Currently, almost 80% of the world’s production is grown in Madagascar.

Although it was possible to grow vanilla naturally thanks to this new knowledge, the small amount produced due to the enormous difficulty of growing and drying it led to the search for synthetic alternatives to meet the global demand for this precious spice.

This is where vanillin or vanilla essence would come into play. Synthesized for the first time in 1858 from dry vanilla extracts, it is at least twenty times cheaper than vanilla and today more than 35,000 tons of this product are sold per year.

USES AND BENEFITS OF VANILLA AROMA

Vanilla essence, in addition to being common in the flavouring of all types of foods, is very useful in the pharmaceutical sector when it comes to masking the bitter taste of medications.

It is also used in pharmacy for its multiple health benefits, with different studies that seem to have shown that vanillin has neuroprotective, anti-cancer, antioxidant and anti-inflammatory properties, among others [1][2][3].

In perfumery it began to become popular at the end of the 20th century, being introduced as a significant note in different fragrances.

Its reputation as an aphrodisiac is still valid, so it is common to find this essence starring in seductive fragrances belonging to the gourmand family.

It is also usually found at the bottom of a large number of aromatic compositions, since its molecular composition makes its aroma last for a long time on the skin.

At Destilerías Muñoz Gálvez, S.A. we develop fragrances with vanilla essence for all types of applications, turning its sweet and warm notes into the protagonists of unique aromatic compositions.

Would you like your product to have the properties that only vanilla can provide? Please, contact us without any obligation.

La entrada VANILLA ESSENCE: AROMA, HISTORY AND PROPERTIES OF A SACRED SPICE se publicó primero en DMG.

When it comes to fragrances, during the summer we tend to use scents that feel light, fresh and clean. These aromas that fit so well in summer environments usually have olfactory notes collected within the following families:

• Citrus olfactory family: Bergamot, lemon, yuzu, lime and neroli are popular in this season. They are used in fragrances with floral bodies to add a certain lightness to the whole and with aromatic plants, such as spearmint, in order to obtain fresh and clean fragrances.

• Floral olfactory family: In this group, aquatic flowers such as water lilies and sweet floral chords, as well as white flowers such as jasmine and gardenia stand out in summer. Their smell fits perfectly with the warmest temperatures of summer and they are capable of transporting us to beautiful gardens with just one spray.

• Marine olfactory family: Particularly noteworthy are the aquatic chords, suitable for synthetic molecules such as Calone, which provides notes reminiscent of sea breezes, and natural raw materials such as the absolute extracted from the Fucus Vesiculus algae.

• Fruity olfactory family: Notes of tropical fruits such as coconut and pineapple triumph in this season, evoking exotic landscapes with their aroma and providing a certain sweet and fruity combination that works very well when it comes to complementing warm days and a state of happier and more relaxed mood.

Getting to know the new olfactory trends of this summer

Although this year homage is once again paid to the most significant qualities of the season through the use of chords such as those mentioned above and the use of raw materials rich in cineole, the trends point towards the recognition of other characteristics of the summer season that tend to be overlooked more often.

The use of gourmand notes such as vanilla, normally used in more winter fragrances, is being seen more and more in the background of fresh and summer scents, reminding us of ice creams of this and other flavors. The same growing trend is being observed in fragrances based on exotic fruit sorbets such as mango, which are intermingled with herbal accords such as mint to enhance the overall freshness.

This season the popularity of the pitahaya or dragon fruit olfactory notes has also skyrocketed, which has won the position of the smell of the year thanks to its floral, sweet and intoxicating aroma.

At DMG we develop fragrances with summer chords for all kinds of products.

We have a team of professionals with extensive experience in the development of essences that are individually adapted to the needs of each project and client, thus making these light, fresh and carefree aromas the protagonists of innumerable compositions.

If you are interested in collaborating with us, please do not hesitate to contact us without obligation through any of the means available at the following link.

La entrada Summer Fragrances: Season Trends se publicó primero en DMG.

This importance that we attach to fragrances seems to be influenced by the value that our brain naturally attaches to olfactory stimuli since, according to various studies related to neuromarketing, around 75% of the emotions we feel daily are linked to smell.

In addition to this almost instinctive relevance that fragrances have for us, it is worth noting the functional benefits that they offer to this type of product since, although perfumes do not play an active role in disinfecting the home, they are added to the consumer experience, by masking the smell of the chemical cleaners themselves and neutralizing possible bad odors from clothes or closed spaces, thus increasing the feeling of cleanliness.

Thus, its impact on our emotions must be taken into account, since it has been shown that the presence of pleasant aromas such as lavender essential oil can improve our mood and help generate positive feelings.

With all this information, it is easy to deduce why home care products continue to have the use of fragrances as a fundamental pillar, whose creations are currently experiencing a period of extraordinary creativity and innovation.

EXPLORING CURRENT TRENDS IN FRAGRANCES FOR HOME CARE PRODUCTS

Today the fragrances of home care products are valued beyond their functionality. Consumers take into account that home care items will give their homes a clean, sanitizing smell, so they are, therefore, more open than ever to introducing novel scents into their homes.

This search for new fragrances is due, in large part, to the fact that the needs of end users have changed significantly in recent years. Nowadays the home has become more than ever a reflection of the personality of the individual, who finds in his house an emotional refuge from which to face the stress of the dizzying day to day. That is why both the maintenance and cleaning of the home are increasingly related in our unconscious to personal care, as reflected in current market trends.

Gone are the days when only efficient cleaning products limited to performing the assigned task were sought. At present, the user hopes to be able to find home care products in their trusted store whose fragrance communicates specifically with their personality and favours their well-being.

Fragrances for cleaning and home care products are evolving, seeking greater differentiation between brands by creating unique olfactory experiences. An approach that bets on a more sophisticated formulation that is rapidly approaching what we are used to seeing in the world of fine perfumery can be increasingly appreciated.

For this reason, the trickle down is becoming enormously popular, through which complex fragrances that we would initially place in sectors such as cosmetics or perfumery are strongly positioned in markets such as Home Care.

Olfactory notes that are gaining prominence this season and that are quite new in this sector are, for example, those of the pitahaya, a fruit that has won the position of smell of the year thanks to its floral, sweet and intoxicating notes. The demand for exotic floral accords aligned with the Viva Magenta colour is also growing.

Another booming trend is the creation of more ecological aromatic compounds, which have been made using a sustainable formulation, with the use of essential oils, oleoresins and other 100% natural materials.

At DMG we create fragrances for all kinds of products for home care. Our perfumers continually develop new fragrances aligned with market trends, being disruptive in projects that seek to redefine the meaning of “clean smell”.

If you would like us to help you design the right fragrance for your brand, please do not hesitate to contact us.

La entrada HOME CARE FRAGRANCES: TRENDS AND MARKET DEVELOPMENTS se publicó primero en DMG.